WOOOBA - WORLD ONE ON ONE BALLERS ASSOCIATION
Company Background
WOOOBA is a free sports Platform as a Service that connects and rewards people globally, helping them manage their sports life. WOOOBA's purpose is to inspire more sport across the globe, community by community. WOOOBA Team belives that sport is a social good, that connects people.
WOOOBA provides dynamic, real-time, active global map of Pickup Games, Player Profiles, Rewards, Basketball Courts, Soccer Pitches, Game Chat; all driven by users' PlayerProfile.
Responsibilities
As a UX Consultant/Digital Designer, my responsibilities include:
Collaborating closely with the development, design, and deployment teams, CEO/Head of Product, contractors, interns or outsourced partners to lead and assist in the frontend/backend, UXUI product design.
Ensuring that responsive design is flawlessly implemented for all projects.
Conducting comprehensive user testing and delivering test reports to the team.
Completing other graphic design tasks as assigned.
Leading the scoping of client projects, communicating with clients, and proactively suggesting UX and design solutions.
Designing and creating presentations that communicate the company's vision, mission, and goals.
Creating motion graphics to enhance the user experience of the company's products.
Collaborating with the development team to ensure that motion graphics are technically feasible.
Ensuring that all designs are accessible and meet WCAG 2.1 standards.
Adeptly utilizing the company's chosen project management platform and design platform, in close collaboration with the team.
Approach
To achieve exceptional results in my role, I adopt the following approach:
Fully understanding the company's goals and objectives, and ensuring that all UX and design decisions align with them.
Conducting in-depth user research to gain a thorough understanding of the target audience's needs and preferences.
Collaborating closely with the development team to ensure that all UX and design decisions are technically feasible.
Creating wireframes, mockups, and prototypes to communicate design ideas and testing them with users.
Ensuring that all designs are accessible and meet WCAG 2.1 standards.
Collaborating with the development team to ensure that designs are implemented accurately.
Testing the design with users and providing feedback to the development team.
Continuously iterating on the design based on user feedback and analytics data.
Creating visually appealing and engaging presentations that communicate the company's message effectively.
Using motion graphics to enhance the user experience of the company's products.
Results
I have successfully contributed the design and development of their website and mobile app. The design of these products has been lauded by users for being intuitive, easy to use, and visually appealing. The company has experienced in user engagement and retention due to the improved UX and design.
To streamline the design process and ensure consistency across all products, I established a comprehensive design system that includes a library of reusable components and design guidelines. This system enables the development team to implement designs quickly and easily, while also maintaining visual consistency and accessibility. To make component management as convenient as possible, I use a collaborative design tool that allows for easy sharing and updating of design assets. As a result, the design process has become much more efficient, with fewer inconsistencies and faster turnaround times. The design system has also helped to maintain a high level of design quality across all products and platforms, enhancing the overall user experience.
Additionally, clients have provided positive feedback, applauding our proactive approach to suggesting UX and design solutions, which has been critical in building and strengthening relationships with them.
Other works
