Ukcaravans4hire is a caravan rental company based in the UK. The company offers affordable caravan rentals across the country and has been in business for over 10 years. The company was looking to evolve its brand to become more modern, simple, and human, while still maintaining its core values of inclusivity, accessibility, and affordability.
The objective of this project is to establish a modern and uplifted re-branded identity. To do so, they need to create new visual designs and assets for Ukcaravans4hire's new office, their website, social media platforms, print media, and advertising materials.
As a brand / graphics designer
I built and established Brand guidelines, and UI/UX component guidelines
I took part in establishing the brand voice with the marketing team and helped developing user persona for the UX team.
Considering their brand values and user web accessibility - I developed fresh visual designs and assets for their website, social media platforms, print media, and advertising materials.
I created illustrations and photo manipulation images for their new office decoration.
Future plan : New logo design, video edits and social media marketing assets creation
Other works