I will share my experience as a freelance UX/Graphics designer in designing for Reneum. My primary responsibilities included designing the UI for the NFT and marketplace, creating a portfolio of over 100 stock graphics and visual icons, building a stock deck for corporate presentations and partnership decks, and creating illustrations for the brand deck and corporate presentations. These design projects were critical in promoting the platform's transparency, accountability, and traceability in addressing the challenges faced by the energy sector.

Approach and Design

As a freelance UX/Graphics designer, my approach was to create a user-centered design that was easy to use and visually appealing. I conducted user research to understand the needs and pain points of stakeholders. This research helped me identify key features and functionalities that were necessary to create a seamless user experience. From there, I created wireframes and prototypes to test the design and gather feedback from stakeholders. The iterative process allowed me to refine the design and create a user experience that was intuitive and effective.

Designing UI for NFT and Marketplace One of my primary responsibilities was to design the UI for the NFT and marketplace. This required a deep understanding of blockchain technology and how it could be leveraged to provide a transparent and secure way for individuals and organizations to fund climate action and drive the energy transition forward. I used a minimalist and modern design approach, incorporating green hues and earthy tones to convey the platform's sustainability and environmental focus.

Creating a Portfolio of Stock Graphics and Visual Icons To support the platform's marketing and communication efforts, I created a portfolio of over 100 stock graphics and visual icons. These graphics and icons were designed to be consistent with the platform's brand guidelines and convey key messaging about sustainability and transparency. The portfolio included icons for renewable energy sources, carbon offsetting, and impact tracking.

Building a Stock Deck for Corporate Presentations and Partnership Decks As part of the platform's corporate and partnership outreach efforts, I built a stock deck for presentations that adhered to the brand guidelines. The deck included visual elements and data points to showcase the platform's impact and potential for driving climate action. The deck was designed to be flexible and adaptable to different audiences and presentation formats.

Creating Illustrations for the Brand Deck and Corporate Presentations To further support the platform's messaging and communication efforts, I created more than 20 illustrations for the brand deck and corporate presentations. These illustrations were designed to be consistent with the overall brand guidelines and convey key messaging about sustainability, transparency, and the platform's impact on the environment. The illustrations were used throughout the brand deck and corporate presentations to support key messaging and data points.

Conclusion

As a freelance UX/Graphics designer for a global green energy marketplace built on blockchain technology, my role was critical in creating a seamless user experience for stakeholders and promoting transparency and sustainability in the energy sector. Through user-centered design principles, minimalist and modern design approaches, and consistent adherence to brand guidelines, I was able to design an effective platform that provided a transparent and secure way for individuals and organizations to fund climate action and drive the energy transition forward.